For Fall/Winter 2024/25, Portuguese brand Salsa Jeans introduces a collection that celebrates inclusivity, offering denim jeans designed to fit all shapes and sizes. Recognizing that jeans are a wardrobe staple for over 80% of women, the collection addresses a persistent challenge: finding the perfect pair.
Despite their ubiquity, jeans often fail to accommodate the diverse needs of women. Research shows that nearly half of women have never found a pair that truly fits their body, lifestyle and vision of perfection. Salsa Jeans rises to this challenge with a commitment to prioritize fit over fleeting trends or brand identity. The collection is grounded in the philosophy that "it’s about the fit, not the brand", redefining denim with timeless quality and thoughtful design.
The collection was presented at ModaLisboa’s For Good Edition, styled with crisp white pieces to highlight the versatility of the jeans. Presented by a diverse group of women, the showcase emphasized the universality of a perfect fit, proving that great denim transcends labels and noisy campaigns.
Photos: © ModaLisboa / Ugo Camera (runway) and LuÃs Gala (backstage)
